Add another notch to the mobile developer’s belt, because “Angry Birds Space” launched last week and has already surpassed 10 million downloads. Launching with 60 levels, the mega-successful posterchild for mobile gaming is available for seemingly every device from iPhone and Android to Mac and PC. The new game introduces gravity and places the mainstay cast of birds in superhero-esque roles.
Rovio’s Nest Egg
Interestingly enough, it is free (with ads) for Droid devices and tablets, while iPhone and iPad users pay a premium of $.99 and $2.99 respectively. PC users could pay up to $6. Do the math. These guys are making money hand over foot. Rovio’s last release, Angry Birds Rio, hit 3 million downloads in 10 days. ‘Space’ hit that mark in a third of the time.
Possibly more impressive than the ‘Space’ numbers is the aggressive marketing campaign behind it. Have you seen the ads? Most of Seattle has, because a giant Angry Birds prop was installed on the Space Needle. The slingshot itself measures 300 feet, roughly half of the Needle’s 605-foot height.
So what do you think? Is the latest Angry Birds release more of the same or does it reinvent the wheel?